Online store debuts with a new brand to boost sales and consolidate the company’s growth, which last year was 71%
The Ramacrisna Wire Mesh Factory, created in 1975, has changed. Now it is Ramacrisna Fences. In addition to debuting its new brand, the company is also intensifying its presence in the virtual world and has just launched its e-commerce. The strategy is to leverage sales and consolidate the constant trend of social business growth, which in 2021 was 71%.
Through the URL www.cercasramacrisna.com.br, customers will be able to access an easy-to-navigate, interactive, modern, fast and secure website, where products already sold in physical stores will be exposed, such as fencing for companies, airports, industries and public spaces. , between others.
According to the manager of Ramacrisna Fences, Octávio Figueiredo, the idea is to provide a channel without physical or geographical limitations, “allowing customers to access our products when and from where it is most convenient for them, generating greater practicality and convenience in shopping for wire fences”. and other products for fencing”.
Octávio notes that, with the initiative, the company sought to adapt to the new market reality. “Today, a large percentage of consumers are shopping online. We want to facilitate communication between this consumer and the organization, expanding the standard experienced in our fence-type fence market, which, in general, is still very focused on high street stores”, he adds.
For him, the new brand and the launch of e-commerce will generate greater visibility and recognition for Cercas Ramacrisna. “We are confident that these changes will have a strong positive impact on the relationship with our customers”.
Sustainability – Cercas Ramacrisna has social responsibility in its DNA, since the results of the business are fully reverted to the maintenance of the social projects of the Instituto Ramacrisna, in Betim. By purchasing one of the store’s products, consumers are thus helping other people. For every BRL 100 in purchases, approximately BRL 25 is earmarked for the organization’s sustainability”, he exemplifies.
Currently, the factory contributes an average of 40% of the maintenance costs of Instituto Ramacrisna. There are several projects and countless lives transformed through the results of Ramacrisna Fences.
Continuous growth – The Ramacrisna Wire Factory, now Ramacrisna Fences, wants to increase the ever-increasing good results achieved over the years. According to Octávio Figueiredo, the constant growth of the factory is due to the strategy adopted, the continuous improvement, attention to customer needs, the policy of excellent quality and fair prices. “We work actively to understand the new demands of the market and thus seek alternatives to expand the mix of quality products and always serve with excellence to those who matter most, our customers”, highlighted Octávio.
