More than just selling products or services, companies need to show purpose, connect with people and generate real change in the world.
Social impact, let’s delve a little deeper into this subject together? The world is changing – and so is the role of companies. If the success of a business used to be measured only by profits, today that view is no longer enough.
More and more, consumers, investors and society itself are demanding a more conscious, ethical and humane attitude from brands. In this new scenario, social impact has become one of the main indicators of value. But what does this mean in practice?
It means that the companies of the future will be those that understand that generating profit is important, but it’s not everything. They must also generate transformation: contribute to reducing inequalities, promote inclusion and invest in education, culture and sustainability, for example.
The concept of social impact refers to the positive change that an initiative or organization promotes in people’s lives and in the community in which it operates. These changes can happen in a number of areas: education, income generation, access to culture, professional qualifications, health, leisure, digital inclusion, among many others.
In other words, when a company invests in social impact, it is actively contributing to solving society’s structural challenges, such as social inequality, the lack of access to quality education or the scarcity of opportunities for young people in peripheral communities. And more than that: it is positioning itself as an agent of transformation.
These actions also bring internal benefits to companies. Employees feel more engaged and proud to work in a place that promotes good. In addition, social impact actions strengthen the brand, improve the institutional image and position the company as a reference in social responsibility.
It may seem contradictory, but focusing only on profit can limit a company’s long-term growth. This is because consumer behavior is changing. An Edelman Trust Barometer survey shows that 86% of consumers expect brands to act responsibly and help solve social problems.
What’s more, Generation Z, which already represents a large part of the workforce and the consumer market, prioritizes companies with a clear purpose aligned with social and environmental values.
In addition, social impact practices are also valued by investors, especially those who follow ESG (Environmental, Social and Governance) principles. Companies with good social practices tend to attract more investment, improve their reputation, engage employees and create longer-lasting bonds with their customers.
In other words, investing in social impact is no longer just a philanthropic or marketing action: it is an intelligent, sustainable strategy that is aligned with the future of business.
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In this new scenario, the Ramacrisna Institute presents itself as the ideal partner for companies wishing to generate real and lasting social impact. This is because, for more than six decades, the Institute has been working in communities in the Metropolitan Region of Belo Horizonte, offering opportunities to children, teenagers, young people and adults in vulnerable situations.
With projects involving education, culture, digital inclusion, sport, vocational training and entrepreneurship, Ramacrisna has benefited more than 2 million people throughout its history.
By becoming a Ramacrisna partner, your company has the opportunity to contribute to far-reaching actions with concrete results. In this way, you can invest in training young apprentices, support cultural workshops, finance vocational courses or even co-create customized initiatives that reflect your brand’s values.
Companies such as Petrobras, WEG, Machado Meyer and TSEA, for example, have already understood the importance of going beyond profit and have teamed up with Ramacrisna to transform realities. Through these partnerships, young people have been trained, communities have received support and innovative projects have come off the drawing board to generate opportunities.
The companies of the future will be those that understand that their role goes beyond the economy. Companies that recognize their power of influence and use it to generate transformation. Investing in social impact is a way of giving back to society, building a legacy and ensuring a more balanced and prosperous future for all.
Do you want to be part of this change? The Ramacrisna Institute is ready to walk alongside your company on this journey of social transformation. Get in touch and find out more
