Being a business owner is the dream of 60% of Brazilians, according to the latest edition of the Global Entrepreneurship Monitor. According to the study, in 2022, almost 70% of the Brazilian adult population, aged 18 to 64, was involved in entrepreneurship. Of this total, 51 million Brazilians were potential entrepreneurs, and another 42 million were already active.
But entrepreneurship is a journey that begins before opening a CNPJ (National Register of Legal Entities). It’s necessary to develop a business plan, set goals, think about marketing strategies, and plan financially. To help in this journey, mentors and networking can be valuable to learn from experienced entrepreneurs, gain insights, and prepare for challenges.
Business owners can prepare for entrepreneurship with the Entrepreneurship Circuit, an initiative by the Ramacrisna Institute in partnership with Weg. In total, 30 entrepreneurs from Betim will participate in this entrepreneurial training, and at the end, five outstanding students will be selected to receive personalized consulting from SEBRAE professionals, in addition to a working capital of R$10,000. The Entrepreneurship Circuit is focused on residents of the neighborhoods Vianópolis, Granjas Reunidas Califórnia, Santo Afonso, and Marimbá.
The entrepreneurial training journey begins with the Bootcamp Course, aimed at those who want to start or redesign their business model, accelerating the structuring of an idea, project, or business using tools and agile methods applied by the most innovative companies in the market.
The People-Focused Service Workshop uses a competitive management game that allows the entrepreneur to exercise their skills and knowledge about financial decisions, growth strategies, purchases, inventory, investment, and market analysis. Additionally, the How to Be an MEI in Practice Workshop seeks to clarify potential entrepreneurs about the main obligations and benefits of becoming a micro-entrepreneur.
While the Creativity Workshop aims to present methods and tools to develop the participant’s creative potential to solve problems and explore new possibilities and opportunities. The Pitch Workshop will give the entrepreneur the opportunity to improve their public communication skills, understand the investor’s perspective, and express the value of their business in a few words.
In addition, the journey includes the Financial Management Course, which aims to empower entrepreneurs to make strategic decisions regarding their companies’ financial performance. The Sales Funnel Workshop presents the knowledge and tools to attract, retain, and develop customers, as well as convert more sales for the business.
The last workshop is Social Media Management, where the entrepreneur will learn tools to build a strong digital presence and develop the skills necessary to strategically manage their social media. Finally, participants will take part in the Pitch, where businesses will be presented.
The circuit will bring opportunities for entrepreneurs to transform their lives.
Check out five tips for starting a business:
The first tip for entrepreneurship is to analyze the market and discover a niche that is underserved. Once you find your area of operation, think of a clear and innovative way to meet a market need. One strategy is to use the Minimum Viable Product (MVP), which is a prototype of your product or service, made with minimal resources possible to test market acceptance.
Develop a strategic plan with clear goals, defining the target audience, analyzing the competition, and making realistic financial projections. This well-structured plan will serve as a guide for your actions. Also, dedicate time to study about business, finance, and entrepreneurship.
Invest in creating a consistent brand identity that conveys the values and differentiators of your business. A strong brand builds trust and facilitates connection with customers.
To succeed in entrepreneurship, you need good financial control, evaluating investment capital, how to maintain it, and your resources for personal expenses. Be prepared to face possible financial challenges and seek appropriate sources of funding.
Put the customer at the center of your decisions and actions. Understand their needs and expectations, create products and services aligned with market demands. Additionally, engage with customers online as well. This not only represents an opportunity to increase your brand visibility but also to build customer loyalty.
Learn more about Ramacrisna and be part of this chain of good. Get in touch to find out how to collaborate.
