Some companies say they follow ESG practices, but don’t actually carry out the actionsHow to change this reality? Understand.
Greenwashing is one of the words most feared by professionals specializing in sustainability. In recent years, the term ESG has gained ground in companies’ strategies. The acronym for environmental, social and governance practices has become synonymous with responsibility and commitment to a more sustainable future. But are all companies taking the concept seriously?
The answer, unfortunately, is no. This is because many organizations only use ESG as a marketing tool. These companies may even improve their image for a while, but they don’t generate real change – and they even harm those who work with purpose. In this post, you will understand how to avoid greenwashing and how the Ramacrisna Institute can be a strategic ally for truly transformative social actions.
What is greenwashing?
Greenwashing is the term used when a company pretends to be sustainable without putting it into practice. In other words, it’s when the words don’t match the reality. Some greenwashing practices are publicizing one-off social campaigns as major achievements, omitting data on negative environmental impacts or using vague language to appear responsible without actually taking action, for example.
This type of practice not only deceives the consumer, but also jeopardizes the progress of an agenda that is urgently needed. That’s why, more than just talking, we need to do – and do well.
How do you know if a company is really doing ESG?
Companies that are truly committed to ESG follow some fundamental principles:
If these elements are not present, it is a warning sign. In this scenario, it is essential to look for solid references in order to build projects with a real impact.
How to avoid greenwashing?
Making real ESG commitments goes beyond reputation. It’s about legacy. In other words, companies that integrate sustainable practices into their essence become a benchmark, gain public trust and contribute solutions to urgent social challenges.
What’s more, investing in social impact improves the organizational climate, engages employees and can even open up new business opportunities – with customers and partners increasingly attentive to corporate social responsibility.
To do real ESG and avoid greenwashing, the first step is to choose serious partners with a proven track record of social action. This ensures that the resources invested are being put to good use and that the company really is contributing to social transformation.
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The Ramacrisna Institute, for example, is one of these organizations. With 66 years of history, the ESG pillars guide every action carried out by the institution, which operates on several fronts – such as education, professional training, culture, sport and digital inclusion – benefiting thousands of people every year. It also has detailed impact reports, national recognition and indicators that prove the results achieved.
By partnering with Ramacrisna, the company not only strengthens its ESG strategy, but also takes on a leading role in building a fairer and more equal country.
There are various forms of partnership, including contributions via Incentive Laws, sponsorships and donations. All with transparency, impact measurement and a commitment to real transformation. It’s a safe and strategic way to align your brand with real ESG values – and not just lip service.
Avoiding greenwashing is an ethical and strategic choice. And doing ESG with truth is possible when you walk alongside those who have been making a difference for decades.
Do you want to build a future with real social impact? Get in touch with Ramacrisna and find out how your company can be part of this transformation.
