Being a Third Sector partner can make your company better seen by customers. Learn how to be part of Ramacrisna’s chain of good

Did you know that supporting the third sector is an interesting strategy in brand positioning? It is not for nothing that leading companies in different markets invest in social actions. This is the case of Natura, Petrobras and Amazon, for example.

Reinforcing this idea, a survey by Giving Brasil shows that 71% of consumers are more inclined to buy from brands that support social organizations. Another study, this time by Trendwatching, points out that brands with a social purpose get more attention from consumers. In addition, these companies have a direct impact on the purchase or consumption decision..

More than influencing consumers, these companies are able to attract young professionals who, more and more, have a greater desire to work in companies that act with social responsibility..

See other benefits of supporting the Third Sector:

Why support the Third Sector?

The first reason to be a partner of Third Sector organizations is to reaffirm the companies’ commitment to the common good. Especially when the brand invests in social initiatives related to its audiences or in communities where the company operates.

In this way, the company positions itself in the market as committed to the whole, allowing the advancement of society and contributing to the end of inequality. This is what we call ‘corporate citizenship’ or ‘corporate citizenship’. Companies that invest in this area are more likely to attract national and international investors.

Another important point is the impact on the company’s employees. A survey carried out by V2V shows that employees who work in companies that do good have greater satisfaction and commitment in the corporate environment.

How do consumers see the Third Sector?

If you have doubts that the Third Sector is well regarded by society, know that a survey shows that more than half of Brazilians see the action of the Third Sector positively. This is the study “Brazilians’ perception of civil society”, carried out by GIFE, in partnership with Natura, Instituto Natura, Fundação Telefônica Vivo and Fundação Tide Setubal.

In summary, the research shows that, even ignoring the specifics of the sector, the population has a positive assessment of civil society organizations. 21% attribute this view to knowing well the work done by the entities, 19% to seeing testimonies of people who were supported by them and 16% to trusting the integrity of those who are part of a civil society organization.

The survey also revealed that 46% of respondents believe that third sector organizations take on jobs that should be the responsibility of the government. In addition, the research showed that the organizations’ sources of resources, their relationship with the State, the focus of activities and the format of action are not clear to the vast majority of the population. Consequently, they limit the potential for participation and social engagement.

65% of survey participants “have heard of” a Non-Governmental Organization (NGO). When asked about their willingness to support actions by different types of organizations, half (50%) of respondents answered that they would support NGOs. The minority (3%) would support political parties.

Make your donation to the Instituto Ramacrisna

With more than 60 years of history, Ramacrisna has already helped transform the lives of almost 2 million people in 13 cities in the Metropolitan Region of Belo Horizonte. The Institute has education, professionalization, culture, sport and leisure projects that serve children, adolescents and adults in social vulnerability.

Over the years, it has developed partnerships with large companies and institutions such as: Petrobras, Vale, BrazilFoundation, Criança Esperança, Hotmart, BNDES, FCA, among others..

In addition, it plays a key role in the care of vulnerable families in the pandemic, with the donation of food baskets, gas vouchers, among others. For its performance, Ramacrisna has already received several awards, such as the Best NGOs in Brazil for 5 consecutive years

To contribute to our projects, individuals and companies can donate in the following ways:

•   Online donation – contributions of any amount, via pix, by key euapoio@ramacrisna.org.br, or PayPal;
•   Donation via bank boleto – you choose a monthly amount to donate and can allocate the resource to CAER projects – Ramacrisna Educational Support Center, Ramacrisna Library, FabLab Ramacrisna, Curso and, Ramacrisna Youth Orchestra.;
•   Allocation of income tax – individuals and legal entities can allocate a part of the amount due to the Fund for the Rights of Children and Adolescents (FDCA) in Betim;
•   Sponsorship of the Ramacrisna Youth Orchestra – with monthly fees, ranging from BRL 3,000 to BRL 10,000, companies receive advertising benefits, in addition to contributing to the training of young musicians.