Social marketing can strengthen your brand image and generate positive impact. Learn why the Ramacrisna Institute is the right partner to turn purpose into results.
In a world increasingly aware of corporate responsibility, social marketing has become a powerful strategy for companies seeking to unite purpose and results. By investing in initiatives that generate a positive impact on society, brands strengthen their image, inspire employees, and attract more loyal and engaged consumers.
For most companies, partnering with a nonprofit organization is the best way to achieve meaningful social impact. But a common question arises: how to choose the right partner to turn good intentions into real results?
The answer lies in a combination of credibility, transparency, and proven impact—and that’s exactly what the Ramacrisna Institute offers.
Social marketing goes far beyond donations or project sponsorships. It involves aligning a company’s positioning with authentic social causes that create shared value for both society and the business.
Companies that invest in social marketing gain benefits such as:
However, to ensure long-lasting results, it’s essential to choose partners that act with seriousness, governance, and measurable impact.
Before forming a partnership, your company should consider some key criteria. First, look for organizations with a solid history and strong credibility. Institutions with recognized experience and public trust bring security and stability to any partnership.
Additionally, prioritize partners that demonstrate good governance and transparency. This means they should provide clear reports and regular accountability.
But that’s not all—a good partner must also share aligned values, ensuring that the project reflects your company’s purpose and resonates with your audiences. Finally, focus on measurable results, as reliable partners present social indicators and tangible evidence of their impact.
For meeting all these criteria, the Ramacrisna Institute is nationally recognized as a benchmark in social marketing and positive impact.
Founded in 1959, the Ramacrisna Institute was born in Belo Horizonte and established in Betim (Minas Gerais, Brazil) with the mission of providing education and opportunities for children, youth, and adults in vulnerable situations.
Over more than six decades, Ramacrisna has expanded its work through projects in education, culture, sports, technology, and professional training, benefiting thousands of people every year.
Since 2008, the Institute has maintained a consultancy partnership with the Dom Cabral Foundation (FDC)—one of the world’s most respected business schools—strengthening its governance and ensuring measurable outcomes.
This exemplary management has earned Ramacrisna numerous recognitions, such as the “Best NGOs Award” for seven consecutive years, the Doar A+ Seal (which certifies excellence in transparency and credibility), among others.
By partnering with Ramacrisna, your company has the opportunity to transform lives and strengthen its brand positioning through high-impact social initiatives.
The Institute’s main differentials include:
This is the perfect combination of purpose and performance, making social marketing a powerful strategy for reputation and impact.
To help your company take the next step with confidence and strategy, the Ramacrisna Institute has prepared the free e-book “Social Marketing in Practice.” The publication provides valuable guidance for those who want to act with responsibility, transparency, and tangible results.
Ramacrisna believes that true success is the one that is shared, because it is alongside partner companies that the Institute builds a fairer, more sustainable future full of opportunities for those who need it most.
If your company seeks to grow with purpose, the time is now. Expand your reach and impact through a strategic partnership. Contact us to learn how to contribute.
