Companies that invest in social causes win the admiration of the public, increase their credibility, and build authentic connections with their consumers.
In an increasingly conscious market, companies are not only evaluated for what they sell, but also for what they represent. It is in this context that social marketing has established itself as one of the most effective strategies for building reputation, credibility, and emotional connection with the public.
Social marketing is not a passing trend; it represents a profound change in the way business is done. This is because it connects business objectives to relevant social causes, creating a virtuous cycle of shared value while the company generates a positive impact on society, strengthens its image, and builds customer loyalty.
Social marketing is a strategic and ethical way for a company to contribute to society while strengthening its brand presence. It is about generating real value, with responsibility and purpose, and not just associating the company’s image with causes to appear modern or concerned.
This is because, by taking an active stance on social issues, brands demonstrate responsibility, empathy, and long-term vision—qualities that consumers deeply value. According to a survey by the Mídia Market website, 89% of Brazilians admire a brand that takes a stand and acts in times of need.
In addition, 87% of respondents said they buy more from brands that align with this purpose, and 70% are willing to pay more for products from companies that act with social responsibility.
But more than that, social marketing can even change the way a brand is perceived. The Mídia Market survey showed that 79% of Brazilians would reconsider brands they previously rejected if the companies became positively involved in social causes.
Engagement with causes generates identification and turns customers into brand advocates. This means not only greater retention and lifetime value (a metric that estimates the total financial value that a customer generates for a company during the entire period in which they maintain a relationship with it). It also allows for the strengthening of reputation even in times of crisis.
By adopting social marketing in a structured and genuine way, companies build more than just a positive image. They develop emotional bonds, increase their competitive edge, and create more inspiring corporate environments for both customers and employees.
Engagement with social causes improves brand perception, enhances credibility, attracts talent aligned with purpose, and drives innovation. In addition, engaged consumers become brand advocates, sharing their experience and expanding the reach of the message.
Therefore, when choosing an institution to link to your brand, you should take into account its track record and credibility. Institutions such as the Ramacrisna Institute, located in Betim (MG), which has more than six decades of experience in social projects, in addition to being a national reference in social transformation through education, culture, professional training, digital inclusion, and sports, are important partners for achieving the desired impact on your business.
Most of the projects carried out by the institution become a reality thanks to the support of companies that believe in the power of purposeful social marketing.
Thus, your company contributes to measurable social impact; strengthens your brand with authenticity; establishes real connections with your audience; aligns itself with the Sustainable Development Goals (SDGs); and participates in a network of companies that lead by example.
In practice, Ramacrisna’s partner companies have access to a portfolio of projects with high technical quality and proven social impact. In addition, they receive full support for accountability, dissemination of results, and access to institutional materials that facilitate communication with internal and external audiences.
The institution also offers ways to contribute through Incentive Laws, allowing companies to invest part of their taxes in transformative projects. In this way, social marketing also becomes an intelligent and sustainable management strategy.
And to help your company take the next step safely and strategically, the Institute has prepared the e-book “Social Marketing in Practice,” available free of charge. The publication provides valuable guidance for those who want to act responsibly, transparently, and with results.
Download it now and find out how your company can be part of the change. Impact begins with a choice.
