The Ramacrisna Institute has been working for 66 years on projects in the areas of education, culture, sports, professional training, technology, and entrepreneurship.
Social marketing has established itself as one of the most effective strategies for companies that want to strengthen their reputation, generate positive impact, and actively contribute to community development. But it’s not just a trend: it’s an investment in the future, both for society and for the organizations themselves.
Unlike one-off philanthropic actions, social marketing involves the creation of structured partnerships between companies and social organizations to promote lasting change. In other words, it is a win-win model.
The community receives support to overcome socioeconomic challenges, while the company strengthens its brand, expands its social responsibility, and connects with increasingly conscious consumers.
In addition, investing in social marketing contributes directly to the achievement of the Sustainable Development Goals (SDGs), a globally valued issue that sets apart companies committed to the future.
With 66 years of experience, the Ramacrisna Institute has achieved significant results in education, culture, sports, professional training, technology, and entrepreneurship, for example. These pillars form a solid, transparent, and nationally recognized ecosystem, capable of ensuring that resources are applied efficiently and with proven impact.
Partner companies can count on:
When social marketing is done with purpose, it ceases to be just a corporate strategy and becomes a movement capable of transforming lives. At Ramacrisna, this happens through continuous actions, connected to the needs of the community and aligned with the expectations of the sponsoring companies.
Throughout its history, Ramacrisna has developed projects in several areas to serve people of all ages. When it comes to professional training, for example, the Institute offers courses that prepare teenagers, young people, and adults for the job market, increasing their chances of employability and boosting local economic development.
In addition, the Institute encourages entrepreneurship. Through consulting and courses, it encourages new businesses, stimulating economic growth and the autonomy of residents in the regions it serves.
Other actions promote sports and cultural activities, aiming at social inclusion, integral development, and strengthening community ties among children and adolescents.
One of the greatest examples of how social marketing can generate impact is the partnership between Petrobras and the Ramacrisna Institute, which began in 2002 and has been strengthened over the last few decades.
The Building the Future project, currently in its 6th edition, has already trained thousands of people in vulnerable situations in the municipalities of Betim and Ibirité. Petrobras provides the financial resources necessary to carry out the activities, while Ramacrisna handles all management, ensuring efficiency and concrete results.
The collaboration covers:
Beyond the benefits for those participating in the project, the initiative also brings positive results for Petrobras. First, being recognized as a socially responsible company helps strengthen the brand’s reputation.
Another positive point is that by investing in relevant social and environmental causes, the company gains a competitive advantage. Finally, the brand becomes aligned with the global goals of the Sustainable Development Goals.
It is a partnership that exemplifies the power of social marketing when applied with strategy and purpose.
Becoming a Ramacrisna partner is simple, transparent, and efficient. It all starts with an initial contact. Through this interaction, the Institute’s team identifies your goals and presents opportunities.
From there, project development begins, in which the partner can choose to be part of an existing initiative or request a customized action. Then, implementation begins: Ramacrisna executes, monitors, and evaluates all stages.
Finally, evaluation and expansion, with complete reports and possibilities for continuity.
By becoming a Ramacrisna partner, your company invests in lasting social impact, reinforces its commitment to sustainability, and inspires other organizations to follow the same path.
Do you want to transform lives and strengthen your brand? Contact us and discover how social marketing can boost your business and the future of an entire community.
