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21 de May de 2026

ESG

Corporate well-being: why happiness has become a strategic asset in companies

 

Companies that care for the emotional health of their people strengthen results, reduce turnover, and build more productive and sustainable environments.

In recent years, happiness has ceased to be seen merely as a personal experience and has taken up space in the corporate world, becoming part of organizational strategies. Today, talking about corporate well-being is talking about productivity, engagement, mental health, and sustainable results. The topic is much more than a management trend; it is a necessity in the face of changes in labor relations and new market demands.

The transformation is clear: companies have come to realize that financial indicators and performance targets are not the only factors capable of sustaining growth. How people feel within organizations also directly impacts results. Emotionally healthy employees tend to create stronger bonds, develop a greater sense of belonging, and contribute more significantly to collective goals.

According to data from the Ministry of Social Security and the INSS (Brazilian National Institute of Social Security), Brazil recorded more than 440,000 work absences due to mental disorders in 2024, the highest number in the historical series and more than double the number recorded ten years ago. Anxiety appeared as the main cause of the leaves, followed by depressive episodes and burnout. In 2025, the scenario continued to grow, exceeding half a million absences and consolidating mental health as one of the main causes of work incapacity in the country. The increase in these rates shows that emotional suffering has ceased to be an individual issue and has become an organizational and social challenge, requiring companies to take concrete measures for prevention, support, and the promotion of healthier work environments.

 

Corporate Well-being as a Competitive Advantage

For a long time, corporate benefits were seen as complementary initiatives or isolated actions to improve the organizational climate. Today, the reality is different. Corporate well-being has become integrated into companies’ strategies and directly influences their ability to attract, develop, and retain talent.

Organizations that create healthy environments strengthen their internal culture and build more sustainable relationships between leaders and teams. The result appears in different indicators: reduced turnover, lower absenteeism rates, increased productivity, and greater employee engagement.

Positive psychology also contributes to this discussion. According to studies developed by Martin Seligman, considered one of the leading researchers on the subject, well-being is related to factors such as positive emotions, purpose, engagement, healthy relationships, and personal fulfillment. When these elements are present in the professional environment, productivity emerges as a natural consequence.

This helps explain why more and more professionals are no longer just seeking high positions or salaries, but are beginning to value factors such as purpose, balance, and the quality of relationships at work.

 

The Role of Leadership in Building Corporate Happiness

Talking about happiness at work also requires discussing leadership. Managers exert a direct influence on the organizational climate and on how teams perceive the surrounding environment.

Leaders who cultivate active listening, promote transparent dialogue, and encourage participation create relationships based on trust. When there is openness to vulnerability, acceptance of difficulties, and recognition of people, teams tend to develop greater engagement.

This does not mean eliminating challenges or goals. On the contrary: it means building a culture in which performance and care go hand in hand.

Corporate happiness is not related to the absence of problems, but to the ability to create environments where people feel safe to contribute, learn, and grow.

Ramacrisna’s Commitment to Holistic Care

At the Ramacrisna Institute, caring for people is part of the institutional culture and translates into concrete actions aimed at well-being and human development. The institution works to comply with the guidelines of NR-1, strengthening practices related to the management of psychosocial risks and the promotion of safer and more welcoming work environments. Furthermore, it offers free psychological support to employees, students, and apprentices, expanding access to emotional support and encouraging preventative mental health care.

Follow the actions of the Ramacrisna Institute and learn how its projects help transform people’s lives.

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